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The purpose of a promotion can have a wide range, including:
- sales increases
- new product acceptance
- creation of brand equity
- positioning
- competitive retaliations
- creation of a corporate image
The goal of a promotion is then to reach the most people possible in a time efficient and a cost efficient manner.
Fundamentally, there are three basic objectives of promotion.
These are: to present information to consumers and others, to increase demand, to differentiate a product.